Protecting Ideas and Product
In this article will discuss protecting ideas and Products
- Why it’s Important
- What Laws Apply
- Copyright
- Designs
- Trademarks
- What Trademarks can be Registered?
- How to Register a Trademark
- Patents
Why it’s Important
If you go to all the determination of
developing a creation, you want to be sure that no one comes along to steal
your work. You may be astonished to know that your concepts can be legally
protected – solicitors call this the shield of “intellectual property”. The numerous
ways that intellectual property can be protected are through the laws of:
- Copyright
- Design
- Trademark
- Patents
What Laws Apply
There are various laws that relate to
intellectual-property:
- Copyright Act
- Trademarks Act
- Designs Act
- Patents Act
Copyright
This is pretty much what it says: it halts
someone replicating the creative work of a person unless they have been given
permission to do this. This can be attained by compensating a fee/royalty,
and/or recognizing the creator, and/or that the use is authorized.
In case, copyright your product, there is
no requirement of formal steps. It is automatic as soon as the product is
created, for example, when you write a letter or make a sketch. Keep in mind
copyright does not protect ideas.
Copyright is automatic – you don’t need to
register it, although there are services where you can do this. The benefit is
that you then have official proof of the creation of the product.
In general, copyright protects works such
as:
- Literary works;
- Film, music and sound recordings;
- Broadcasts;
- Other artistic works, etc.
Copyright of Designs: for designs to be
protected for up to 10 years under the Designs Act, it must be registered with
IP Australia. Individuals wishing to manufacture products or make multiple
copies of the artistic work must seek legal advice as there are legal
ramifications to this action under the Design Act.
Copyright is a property that can be assigned
or licensed to other people, such as in contracts or wills.
Who Owns Copyright?
Generally speaking, the creator, producer,
maker, publisher or broadcaster would own the copyright to the work.
Intellectual property created by employees in the course of employment is owned
by the employer. Copyright is owned by the Government in cases where
individuals are working under the direction or control of the Government,
including freelancers and contractors.
For commissioned works, rules vary
depending on the date of creation. Photographs taken for private purposes on or
after 30 July 1998 are owned by the client. Copyright ownership belongs to the
photographer if the photographs were taken for commercial purposes. In all
other cases, copyright ownership of commissioned works generally belongs to the
creator or maker of the material.
Copyright Infringement
When a person or organization uses
copyright material without the owner’s permission this is regarded as copyright
infringement. This can occur when a substantial element of the original work or
material is used, or when a new work utilizes an important or distinctive part
of the original work. Copyright infringement may also occur when pirated
material is involved, when importing copyright material for commercial
purposes, and when materials are used in inappropriate ways that constitute
infringement. Fair dealing, personal use, and educational or government use is
not considered infringement.
Designs
A design is that fragment of a product
that differentiates it from similar products. The design does not refer to the
product itself, but majorly its appearance. For example, the design of a Rolls
Royce if different from the design of a Mercedes.
Designs can only be protected if they are listed under the Designs Act. For registration, the design must be New; and Original.
Trademark
This protects the name or the identification
of a product. It can be important if someone tries to hijack the name – if you
have registered the trademark you can take action to stop them.
You don’t have to register a trademark. If
it has been used for a certain time it may be recognized by the common law. But
in that case, you would have to prove the point in court rather than relying on
your registered trademark.
Another advantage of registration is that
it permits the owner to use the mark throughout the country, and you can assign,
transfer or sell the rights in the trademark.
What Trademarks can be Registered?
Not all trademarks can be registered. As
per the Trademarks Act, a mark must be either:
- An invented word e.g. “Lawforyou/Law4U”;
- A group of words that are innovative;
- A distinctive mark or logo; or
- A signature.
Remember, just having a trade or company
name is dissimilar to a trademark. It may be the basis for proving a common law
right to a name, but for conviction, you should register a name.
How to Register a Trademark
IP India registers trademarks and patents
and provides information on the protection of intellectual property. You
should:
Check the Register of Trademarks and the
applications awaiting to see if there are any alike marks in the same
classification of products and services; and
Apply for registration if there is no
conflict. If there is a fight and you want to retain the trademark, get legal assistance.
For more details on Trademark check Here
Patents
This is the system to guard something you have invented. You can
register it with IP India.
A patent permits the creator to have the exclusive right to make and
sell the invention.
In case of registering a patent, an invention must be:
New; and Inventive.
Please check Here for
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